2017 start up smoke ! Yamaha’s answer.

redd foxx said:

10w40 yamaha brand oil. nobody knows oil better than the manufacturer. my personal opinion

Click to expand...

Other than a company that formulas and manufactures oil.

FYI...Found this on the R1 forum...

Dear Carl,
Below is a little background information about Torco that I hope will address some the information found on montrealracing.com. Please call me if you have any questions.

First I?d like to thank the people here that have supported Torco and that have taken the time to get to know our company and our products. My name is Tim Doyle and I am the Director of Marketing here at Torco.

A little history about me, I have worked for Torco for 11 years and have spent the last 6 years in marketing. My involvement with Torco began in 1987 when I was part of their motocross support team. I competed professionally in motocross from 1990 through 2001 and still compete as a Vet Pro at local motocross events in Southern California. I am very passionate about motorsports and I have the unique opportunity to work for a company that maintains the same passion that I do.

In reading some of the posts it has become clear to me that there is some misinformation being spread about Torco and I would like to take some time to clarify these issues.

The fact that we are a relatively new name in the Quebec market and relatively new to the sport compact/import car scene makes us an easy target for skepticism. But I want all of you to know that we are far from a ?new? company in high performance lubricants. Torco was founded over 55 years ago in Santa Fe Springs California by a man named Bob Lancaster. His two sons now own and operate our company which is based in the same town it was founded in 1950. We are a specialty lubricants company that manufacturers high performance and racing lubricants for all kinds of motorsport applications.

Yes it is true that Torco is a relatively new name to what we at Torco call the ?performance street? market and SR-1 is actually the first product line we have formulated for the performance ?street? market in many years. For the last 10 years our primary market focus has been the powersports industry which included motorcycle, ATV, snowmobile and personal watercraft applications. This segment of our business is distributed by more than 60 distributors worldwide.

It is also true that Torco is a very well know brand in the drag racing market as this was one of our original markets in the 1950?s and early 1960?s. To this day, many of the Top Fuel, Top Alcohol and Pro Stock teams continue to rely on our technology. However, we do much more outside of the drag racing market and formulate racing lubricants for all kinds of applications ranging from NASCAR, SCCA, IRL, NHRA;Drifting and many other motorsports.

Torco also manufactures many private label products for specially and performance companies. Actually a large percentage of our business is in new product development and private label manufacturing. This certainly gives Torco a great advantage in technology as we are constantly working directly with many manufacturers for future designs and applications. Here are just some of our domestic private label customers:

Richmond Gear, Motive Gear, Mark Williams Enterprises, Currie Enterprises, Rock Shox, Fox Racing Shocks, Carillo Rods, S&S Cycles, Horstman Manufacturing, Maverick, Valco and Mercury Marine.

One of our major private label accounts is Yamaha of Japan. We have been manufacturing for Yamaha since 1973 and supply many of Yamaha?s distributors with their Yamalube brand lubricants in Mexico, South America and Southeast Asia. I want to clarify that we do not make Yamalube for the US or Canadian markets. Actually in Canada, Imperial Oil Co. (ESSO) manufactures the Yamalube brand on behalf of Yamaha Canada and in the US, a company called CITGO makes Yamalube on behalf of Yamaha USA. .

I would also like to add that we believe Motul to be a very good product and is one of very few companies within our industry that maintains a high level of integrity. Torco is a much smaller company than Motul as we have focused on very specialize lubricant markets where Motul offers a much broader range of consumer products for agriculture, industrial, transport, etc. However, with the introduction of SR-1, Torco is quickly becoming a well known name in the performance automotive street market.

I hope this has addressed many of the questions and concerns some of you may have had about Torco. Below is some additional technical information about SR-1 technology. We are excited about our future in the performance street market and look forward to sharing our many years of technology with you.

Regards,
Tim Doyle
Torco Advanced Lubricants
Torco High Performance Racing Oils and Advanced Lubricants